AdTech Portfolio & Learning Lab
Santosh's AdTech Lab
A hands-on sandbox for programmatic advertising, CTV, and the APIs that power them.
Explore
Six ways in
AdTech Foundations
How an ad travels from bid request to screen.
Video & CTV
VAST, SSAI, and the streaming ad pipeline.
GTM & Tracking
Tags, triggers, and clean measurement.
API & Debugging
Read payloads, spot errors, ship fixes.
Privacy & Consent
Compliance without breaking measurement.
Glossary
100+ AdTech terms, defined in plain English.