Learning Track
Ad Serving + GAM
Master line items, key-values, and unified auction so you can diagnose delivery issues quickly.
Why it matters
Most delivery problems surface in the ad server. Understanding GAM mechanics lets you resolve pacing, targeting, and waterfall conflicts fast.
What to read
- GAM unified auction vs waterfall docs
- Key-values and targeting priority
- Dynamic allocation and Open Bidding basics
How to practice
- Build a mock GAM network with line items across priorities and key-values.
- Simulate 10 delivery issues (pacing, targeting miss, floor issues) and write the fix steps.
- Create a troubleshooting sheet for ops teams.
Outputs to keep
- gam-troubleshooting-sheet.md, line-item export, 10 RCA notes.
References
- Google Ad Manager help: line items, targeting, unified auction
- Key-values best practices
- Open Bidding overview